The world is full of connections; connections between people, process, systems, objects, cultures, politics, and the list goes on. If you understand these connections well, you can leverage them.
Companies have connections too - among its employees, its technology, its processes, its culture, its vendors, its buildings, and on and on. If we can make these connections visual, then we can understand a number of things - things like how business decisions made in one area has implications in some other area.
As an example, a when a customer makes a purchase through her mobile device, imagine the connections that are triggered within the company to make this purchase happen. It’s like the companies neural system has been triggered - people, systems, processes, machines, all orchestrating to in perfect harmony to meet the needs of the customer who triggered this chain reaction. For a remarkable customer experience, all the components have to be in place and coordinated flawlessly.
Therefore it’s critical to understand the connections and interactions among the entities in the dynamically changing environment.